Thursday, June 2, 2016

Too Faced Born This Way Concealer Review

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Sometimes, it's good to give products a second chance, because opinions may change on your next attempt. That's what I felt with the Too Faced Born This Way Concealer. I received this product for free when I attended Generation Beauty Toronto, which was awesome considering it hasn't been released to the public yet! 

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I haven't used the Born This Way foundation yet, but considering how much I now love this concealer, I will be purchasing it!

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Lets get into the details about this concealer. The one thing that stood out to me is that the concealer is made with coconut water, which helps delicately replenish skin's moisture levels without over hydrating. And get this, IT SMELLS LIKE COCONUT. I was shocked when I opened the product and smelt it. It's absolutely mouthwatering, if you like coconut. 

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The concealer is also oil free, and has hyaluronic acid in it, which provides a smoother, long-lasting, youthful appearance. It's also infused with alpine rose, which promotes skin elasticity and brighten's the skins appearance.

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The packaging is also pretty darn cute.

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There are 10 shades in the concealer collection, ranging from very fair to deep. I was colour matched to receive the shade "medium", which I thought to be a little too dark for me, but you'll see how it looks in the end. The product is quite runny compared to most concealers I enjoy using. It's not too watery, but it's not creamy either. A little in between I suppose. 

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It feels extremely light on the skin, and blends like a dream. I currently use Estee Lauder's Double Wear concealer, and that stuff is super creamy, but dries too fast. This stuff is a lot more liquid-y (not even a real word), and stays wet until you blend it out. 

Before I go on with the actual wear of the product, I'll explain how my first review for this concealer was suppose to go. I apply my primer, then my foundation, and then my concealer. The first few times I wore this concealer I did it in that exact order, and the concealer didn't stay put. I guess because my foundation (Estee Lauder Double Wear Foundation) dries completely matte to an almost powder finish, the concealer slipped. It looked really bad after only 4 hours, and the areas around my nose were completely rubbed off. My face was super oily in the areas I applied the concealer, way more than normal. I hated the concealer, but I decided to try a different way and give it another chance. I really wanted to like it, and now, it's my absolute favourite.

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Here I am with no make-up. I have discolouration around my eyes, redness around my nose and cheeks, and some acne here and there.

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Ugh, those pores.

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This time around, I applied my primer, and then the concealer. No foundation as my second step. 

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I applied it everywhere that I thought I would need it. 

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Here is the concealer blended out. It's definitely medium to full coverage, and it didn't feel heavy at all. The concealer is super lightweight! I felt like I wasn't wearing anything. 

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I could of used more on my nose and maybe on my cheeks, but otherwise it was flawless. It does a good job of covering your imperfections, but looking completely natural. It gives you the natural looking, radiant skin, which is what the concealer was meant to do. I have occasional dry patches on my skin, and the concealer did a good job at concealing but hydrating those spots.

Final Verdict?
It's a win in my books. The concealer worked significantly better when I applied it first instead of my foundation first. It could be because my foundation makes my face matte, whereas this concealer hydrates your face. It wore for over 8 hours with my foundation, and the area around my nose (which usually comes off first because I always rub my nose) was still there by the end of the night. It's quite steep at $39, but if you're looking for a good concealer that feels light, but provides natural looking, full coverage, you definitely need to try this. The concealer will be released on the Too Faced website, and possibly Sephora, on June 15, 2016.

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